EXPLORE WITH US
The kao family
of brands
Shop our brands under one digital experience. Streamline your purchases with a single cart, enjoy shared rewards points and use gift cards across each of our trusted brands.
The Kao Way is the guiding principle for how we do business—instilling a sense of purpose in all we do.
MISSION
As one Kao, we work together with passion to provide comprehensive care and enrichment to create a Kirei life – a cleaner, more beautiful, and healthier life for all people and the planet. Through innovation that provides excellent value, we share joy and create a safer, more harmonious world for all.
VISION
By deeply knowing and understanding our world and its people, we aim to improve people’s lives beyond their expectations—for a future where humans and nature thrive together.
COMMITTED TO THE PEOPLE & THE PLANET
We know that today, it’s no longer enough to just prioritize the needs of people. We must prioritize the needs of our planet, too. We ensure those that we serve can enjoy products which work for them, work for society, and work for the planet – without compromise.
What we believe in and the values that lead us
Integrity
The Japanese word we use for integrity, seido wo ayumu, literally means walk the right path. We will always choose the path of integrity, even when it is not easy.
Yoki-Monozukuri
For us, Yoki-Monozukuri means an excellent creation process that is good for everyone involved and enriches the lives of consumers and customers.
Innovation
Whether it is steady improvements, breakthrough technologies, or new ways of doing business and communicating, we are committed to growth and change.
OUR PRINCIPLES
- We believe that people and the planet are inextricably linked.
- We think from the Genba – the actual spot or on-site.
- We trust, respect, and need each other.
- We act with courage.